"Não ande atrás de mim, talvez eu não saiba liderar. Não ande na minha frente, talvez eu não queira seguí-lo. Ande ao meu lado, para podermos caminhar juntos."

Outubro é o mês das crianças!

Essa é a frase mais clichê usada pelo comércio nesse período. Diversos produtos (em especial brinquedos) são planejados e programados para serem lançados em outubro.  Comerciais chamativos tentam atrair a atenção das crianças, fazendo com que eles perturbem os pais à exaustão até eles se renderem e comprarem.

“Criança, a alma do negócio.” é um excelente documentário de 49 minutos dirigido por Estela Renner que mostra os efeitos da publicidade no comportamento e nos valores das crianças. Se você é estudante ou profissional de comunicação e ainda não assistiu, é quase que obrigatório conferir:

 

Comentários em: "Criança, a Alma do Negócio" (27)

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