"Não ande atrás de mim, talvez eu não saiba liderar. Não ande na minha frente, talvez eu não queira seguí-lo. Ande ao meu lado, para podermos caminhar juntos."

Isso acontece quando ninguém está olhando

anistiainternacional A Anistia Internacional usou a tecnologia de forma criativa numa campanha muito bacana para alertar as pessoas contra a violência doméstica.
Os anúncios foram instalados em pontos de ônibus na cidade de Hamburgo, na Alemanha. Quando você olha para ele, um belo casal sorri, numa cena de felicidade. Quando você se vira, o homem bate na mulher. O slogan da campanha é Isso acontece quando ninguém está olhando.
Os outdoors do ponto escaneiam os arredores com uma câmera que reconhece olhos. Ela manda um sinal para o painel quando reconhece que alguém está olhando. A mensagem, então, muda depois de alguns segundos. É o tempo suficiente para o observador ver as duas cenas.


Comentários em: "Tecnologia em campanha contra violência doméstica" (17)

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